The business
Roastery Cultur is a specialty-coffee café in Ahmedabad. Average ticket size in the ₹400–₹650 range, weekday and weekend dine-in, a young customer base in their twenties and thirties, and a menu that changes seasonally as new coffee beans roll in.
Before ZaikaQR, they ran the standard Indian café playbook: laminated paper menus, a tablet on the counter for billing, UPI QR-PSU at the counter, and a printed price chart on the wall. Working — but slow to update, expensive to reprint, and the menu was English-only despite 60%+ of their walk-ins being Gujarati-first speakers.
The problem
- Menu changed every 4–6 weeks. Each reprint cost ₹2,000–₹3,000.
- Specialty items (single-origin coffees, daily specials) couldn't be added without printing again.
- Customers asked "is this veg / does this have nuts?" constantly — staff had to remember.
- Gujarati and Hindi-first customers ordered fewer items because they were stuck reading English.
The decision
The owner had used DotPe at a previous concept and didn't want to give a commission cut on every order. He tried two QR menu products before settling on ZaikaQR — the deciding factors were native Gujarati support (single tap on the customer menu) and direct UPI deep links without a payment aggregator.
"We launched the QR menu over a weekend. Within four days we'd taken 80 orders through it and stopped reprinting physical menus. Customers in their twenties and thirties don't even ask for the paper version."
— Roastery Cultur, owner
The launch — single weekend
Friday evening — setup
The owner created the ZaikaQR account, used the bulk CSV import to push 111 items live in one go (they already had an Excel sheet from their printer), and configured Gujarati names for the top 30 items using the dashboard's bulk translation editor.
Saturday morning — QR placement
We laminated 12 A6 table tents and 4 wall stickers at a local print shop. By the time the café opened at 11am, every table had a QR code.
Sunday — first wave
By Sunday lunch they'd processed 32 orders through the QR menu. Two tweaks to category order, three menu item photos uploaded, and the customer experience was tight.
Results after 30 days
What they'd tell another owner
- Pre-write your menu in CSV before signing up. Then bulk import takes minutes.
- Translate just your top 30 items first. 80% of orders come from 20% of the menu.
- Print on real lamination, not cheap paper. A6 table tents survive coffee spills; thin paper doesn't.
- Keep 2-3 printed menus behind the counter. Some customers (older mostly) still prefer them.
See the live menu
Curious what their customer experience looks like in practice? Open Roastery Cultur's live QR menu. Try switching between English, Gujarati, and Hindi at the top — that's exactly what their customers see.